New Arrivals

Keep cool with the lobster trend in this cute cotton vest with sequinned lobster embellishment.

embellished with sequins

Sleeveless

scoop neck 

medium length 

One size ( 8-14 )

gentle wash 

The Lucia Lace Top features intricate ecru lace construction, providing both elegance and breathability. The shoestring straps enhance comfort, while the button detail on the V-back offers a unique design element. This top is suitable for various occasions, combining style with a lightweight, airy feel and relaxed fit.

Style with denims or skirt. 

90% Nylon 10% Elastane

The Clea strappy sundress features a vibrant design complemented by tassel details on the straps. The elasticated waist provides comfort and enhances the fit, making it suitable for various occasions. This sundress combines style with practicality, ensuring ease of movement while maintaining a fashionable appearance.

gentle wash 

The Carrie Dress in Pink features a lovely pink and orange  print that just says summer !. Its floaty sleeves and maxi length provide a graceful silhouette, while the tie at the back of the neck ensures a secure fit. This dress is suitable for various occasions, promoting both style and comfort.

Style with pretty sandals or wedges for an easy summer look.

Gentle wash  

The Suzi Shirt Dress features a lightweight cotton construction for enhanced comfort. Its delicate floral print adds a touch of elegance, while the structured shirt collar and full-length buttoning provide a polished appearance. A waist-defining belt and slightly fitted short sleeves complement the fluid, flared skirt, making it suitable for various occasions.

100% cotton

gentle wash 

The Rosa Dress in Blue combines a lightweight, fluid cotton fabric with a vibrant floral print, enhancing comfort and aesthetic appeal. Its smocked bust molds the silhouette, while the square neckline and slightly puffy short sleeves provide a feminine touch. The high waist design flatters the figure, making it ideal for warm, sunny days.

90% viscose 10% polyamide

cool wash 

The Lola Red Spot Dress features a vintage-inspired polka dot design that enhances its classic appeal. With an empire line silhouette and floaty short sleeves, this maxi dress provides a balanced combination of comfort and style, making it suitable for various occasions while maintaining a flattering fit.

80% viscose 20% polyamide

Gentle wash 

 The  Flora Sundress features a striking floral print in red and blue, designed with a shirred body for a flattering fit. Its strappy midi cut provides breathability, making it suitable for summer holidays. This dress combines aesthetic appeal with comfort, ideal for warm-weather occasions.

89% viscose 11% polyamide 

The  BCMelina wide linen trousers in camel stripe are crafted from lightweight, breathable linen, ensuring comfort in warm climates. Their wide-leg design enhances an elegant silhouette, while the elastic waistband offers ease of wear. These trousers effectively combine style and versatility, suitable for both casual and formal occasions.

100% Linen

S/M:
½ waist (relaxed): 35 cm.
½ waist (stretched): 48 cm.
Inseam: 79 cm.

Get ready to turn heads and catch rays with the Stripe Palm Tree Shirt! This cotton cutie boasts puff sleeves and a dazzling sequin palm tree—just what your wardrobe needs for a sprinkle of fun! The open neckline has ties or leave open.

Style with shorts or cotton pants for a lovely summer look.

• blue /white stripe

• cotton

• puff sleeves 

• one size 

The New Day  Original Aurora Dress in this stunning lobster and starfish print will elevate your summer wardrobe! In 100 % cotton, shirred  back for ease of fit, flattering v neck with frill trim  and pockets, and the wide strap for ease of wearing a bra, it’s the perfect sundress. 

Style with sandals and summer jewellery for those perfect long summer evenings.

Wash at 30 degrees

• New Day Originals use sustainable, ethically made materials with responsible manufacturing processes designed to minimise environmental impact.