New Arrivals

 The  Flora Sundress features a striking floral print in red and blue, designed with a shirred body for a flattering fit. Its strappy midi cut provides breathability, making it suitable for summer holidays. This dress combines aesthetic appeal with comfort, ideal for warm-weather occasions.

89% viscose 11% polyamide 

White with multi colour flowers  

The Phernando SZ Dress features a fitted design with a mid waist and mid calf length, ensuring an elegant silhouette. Crafted from 100% recycled polyester, it exemplifies sustainable fashion. The woven material provides durability, while the above-elbow sleeves enhance comfort and style for various occasions.

Poppy Red 

The Baja Tie Midi Dress in Punch features a flattering silhouette with butterfly flutter sleeves and a tie-front bust for customizable fit. Its relaxed swing hem and defined waist seam provide gentle structure, while internal side pockets enhance functionality. Ideal for warm-weather events, this dress balances comfort and style.

• Butterfly flutter sleeves
• Adjustable tie-front bust
• Centre back zip
• Swing hem
• Lined bodice and skirt 
• Internal side pockets
• Long midi length

The New Day Originals Universe Summer Bouquet Dress in beautifully printed cotton poplin and fully lined for a premium feel.

Flattering empire line and sleeves with elastication to enable styling in different ways, the back is smocked for ease of fit,  the Universe dress is feminine, dreamy and perfect for formal or casual events.

• Printed cotton poplin
• Fully lined
• Flattering empire line
• Side zip closure
• Smocked back panel for ease of fit 
• Frill detail at the waist and across the back 
• Elastic shoulders
• Elastic cuff on sleeves 
• Cold machine wash

The New Day  Original Aurora Dress in this stunning lobster and starfish print will elevate your summer wardrobe! In 100 % cotton, shirred  back for ease of fit, flattering v neck with frill trim  and pockets, and the wide strap for ease of wearing a bra, it’s the perfect sundress. 

Style with sandals and summer jewellery for those perfect long summer evenings.

Wash at 30 degrees

• New Day Originals use sustainable, ethically made materials with responsible manufacturing processes designed to minimise environmental impact.